Management Consulting
Strategic Planning
We assist clients who are experiencing lackluster growth or have staff pulled in several different directions. Without a clear strategic plan, employees may be executing their responsibilities in such a way as to be detrimental to the overall health of the organization.
The process begins with key stakeholders sharing and collaborating to reach a consensus as to their hopes and dreams for their organization. Once organizational objectives are established, Integrity Interactive facilitates a planning process that includes all key stakeholders from all levels of the organization with the goal of everyone being aligned on important issues and a vision of the future. Finally, Integrity Interactive will aid in the development of a detailed implementation plan with specific goals and timetables.
Marketing Strategy
There has never been a more important time to have a laser-focused marketing strategy. There are more options for marketing and advertising than ever before. Therefore, there are more ways to waste enormous amounts of money. As options have increased, so has the availability of data to aid in marketing research. There is simply no excuse for “seat of your pants” marketing any longer.
The process begins with understanding organizational objectives and a general idea of what stakeholders hope for the future. Marketing plan development begins in earnest at this point. Integrity Interactive works with existing marketing staff to create a detailed marketing plan with the approval and involvement of key stakeholders. We believe that people tend to support initiatives that they helped develop. Once the marketing plan is solidified and budgets are created, Integrity Interactive walks alongside the marketing team to ensure full implementation and goal achievement.
