Search Engine Marketing
Study
Similar to SEO, we study the organization to understand product offerings and objectives of the company. We also study the market and competitors to identify where opportunities in the market will coincide with organizational objectives.
Strategy Development
Create an SEM strategy based on market environment, competition, and objectives. Decide on a budget and the most profitable expenditure of marketing dollars.
Continual Improvement
We study conversion rates for all PPC ads. Those ads with good conversion rates we keep and those with poor conversion rates we modify and retest.
Implementation
Carefully implement the strategies developed through previous study. Create PPC (pay per click) ads that will not only attract clicks but will attract those in your target market.
Breadth and Depth
We are a full service interactive agency that can manage all of your online marketing needs. We can also adjust our services to focus solely on one area that is in most need of work. Ultimately the goals of your business dictate our offerings.